Here’s how your e-commerce business can optimize its SEO for the next year
(Do you also want to optimize your website to attract holiday shoppers? — know more)
1. Keyword-rich product listing
Google uses this data to determine how relevant your product listing is to a user’s search query. This query can be in the form of a google search, Google Lens search, and reverse image search. Hence while optimizing your product pages, integrate all the relevant keywords in every inch of your page and incorporate keywords into alt tags of the photos of the product to help google read them too
2. Optimize for Voice search
Voice searches differ from typing a search query. Voice searches focus on natural language processing (NPL), hence the questions are worded differently. And as Google is moving towards getting a better understanding of ‘conversational searches’. It is in your best interest to continually optimize for voice search queries.
3. Video Marketing
Consumers spend 88% more time on pages with videos, so start by incorporating video into your pages. And name all the videos you upload on your website with correct markups(keywords) to help you rank in relevant searches.
4. EAT Signals
As your website’s content is meticulously crafted, ensure you keep EAT in mind. Search engines will continue to look at your website’s Expertise, Authoritativeness, and Trustworthiness while ranking the content. You can do this by backing up your data with statistics and facts, links to authoritative websites (.edu and .gov), and displaying customer reviews and testimonials.
5. Focus on user experience
If your e-commerce website or any of its internal pages takes more than 3 seconds to load, 53% of the users bounce from the website. Hence focus on positive user experience by delivering a fast website and ranking higher on the search results.
These 5 SEO trends will help your e-commerce business move the needle. If you need customizable solutions for your e-commerce website, contact Griffon Webstudios to get help with improving your SEO ranking.
